J Squared | the best kept secret

Oh girls! I have been dying to tell you about my new wardrobe. I cannot tell you how many times I wore my new pieces out and about, to work, to gatherings — and I would literally stopped and asked, “Rachel, where did you get that top?” I am not even kidding! 

I am always a sucker for a cute boutique–even more so when I can shop online mindlessly. Needless to say, I was thrilled when I was approached by J Squared. Who is J Squared you ask? Oh, let me introduce you! First, I want to say I was obsessed with everything they sent to me, I gave them ideas of my style and shipped me a box of options! Of course, when you shop, you choose what you like and order each piece. I was over the moon with the beautiful and fun tops they sent my way! Some I would wear normally, but some I would have never thought of for me, and I am so glad I tried them on! True heaven.

I love that J Squared is owned by two women, friends with big hearts, a fun sense of humor–a true solid partnership with a mission to bring you functional, fashionable + trendy clothing!


A fateful meeting some 4 years ago between two Jen’s has flourishing into a friendship unlike none, but beyond the developing friendship… an idea flourished. Something more like wishful thinking morphed into serious discussions and then a successful business partnership! You know what they say, “A good friend knows all your secrets, a best friend helped you write them!”

J Squared (Jen x 2) started in November 2017 with just a facebook page and some inventory to sell. We figured that beyond our initial research, we would learn and grow as we went along. It became very clear to us quickly that we were going to have to find an online home for us and fast, so we hustled and launched our online store the beginning of December. Our biggest goal is to offer affordable fashion for every occasion and to make the buying process simple. We currently carry women’s clothing from sizes S-3XL, accessories, and more! We love the feedback from our clients and ask for opinions regularly to help us decide on what kind of inventory to bring in. If you aren’t happy… neither are we!

We have an online store that is open 24/7/365 {} and we’ve recently started doing J-Pop up shops in the Milwaukee and surrounding areas so that people can come and try items on. Please follow us on any of our social media sites so you can keep up with our ever rotating inventory AND let us know when you are ready to host a J-Pop up Shop and earn some host rewards!


Follow us on FACEBOOK
SHOP with us!


We love you, Lake Country!

Leave a Reply

Your email address will not be published. Required fields are marked *