From Plain Jane to Hot Mama | My experience at EVEREVE in Brookfield

Ladies! Oh, I have something so much fun to share with you! First things first, I am not a fashion blogger. I am a woman, I am a mother, and I am in my mid-thirties, and let’s be real I have ZERO fashion sense. Ha! But I WISH I did. I love clothes. I love practical clothes, but I also love pretty things, dresses with pockets, I love jeans and leggings, comfy shirts and jackets, and even cute shoes. But, the problem is I don’t know how to put it altogether.

I recently connected with EverEve (325 High Street Brookfield, WI 53045) over at the new shopping center the Corners of Brookfield located right off Bluemound! Have you heard of them?

I was super impressed to hear the backstory about how EVEREVE came to be. The CEO, Megan welcomes her shoppers on their website with this message below (I think we can ALL relate):


Dear Moms,
After becoming a first-time mom, I went shopping at my local mall, daughter in tow, looking for fashionable new clothes. I quickly discovered nothing fit like it used to, and I felt out of touch with trends. After wrangling a fussy baby in a dressing room, I left defeated, empty-handed and with a feeling that stores didn’t understand my new life as a mom.

We believe moms can change the world - Megan Tamte

What if there was a retail brand that understood a mom’s life? What if there was a store where moms left refreshed, styled, confident and inspired?

My dreams about a store for moms became reality when my husband and business partner, Mike, and I took a giant leap of faith and opened our first store in Minnesota in 2004.

Whether you are a mom, you want to be a mom or you have a loved mom in your life, we are thinking about you on our journey to become the world’s most beloved retailer for moms.

Because we lead with our hearts, I hope you will notice this difference when you walk in our stores, shop online or sign up for Trendsend. Thank you for being a part of this wild and wonderful adventure – we’ve only just begun.

With Heart,

Megan's signature

Megan Tamte

That’s the thing, as much as I go shopping, and as much as I try to pull the perfect outfit together for “my body type,” I am always feeling defeated! Especially when my daughter was younger and trying to shop with her at the same time!

Well, anyway, let me tell you about my experience working with the great stylists over at EVEREVE at the Corners of Brookfield. I was greeted by smiling, encouraging, and welcoming staff. They were so eager even after feeling my fear of trying on clothes, and having recently losing twenty pounds, I had no idea what size I should be wearing. I was literally no help. Ha!

I walked in with my jeans on and casual t-shirt, looking pretty plain-jane. The amazing staff asked me my likes and dislikes, we talked sizes, they made suggestions. They brought me tops, bottoms, accessories and so much more right to me in the fitting room. I also looked around, but since I knew I needed help, I let them choose most of everything to at least try on. There were items I would NEVER EVER think to to try on from the hanger, but once I tried it after the initial (omg I am not going to like it)–I thought, WOW! This is awesome!

I fell in love with so many pieces. Let’s talk jeans. We all heard the stereotypical coined term “mom jeans,” am I right? Ok, we think frumpy, unflattering, unfashionable and super practical right?

Umm, NO! Just because we are moms, does not mean that are not a women. You know what? We still got it! Rock your body, in every shape and size. #DRESSLIKEAMOM #EVEREVE

I legit tried on jeans I LOVED instantly. It’s like those stylists were inside my head. They even eyeballed me and chose the size, style, and comfort level. They fit like a glove. I wanted them all! They also had me try a bit edgier styles like camo-they were cute, just not my thing. But, yes I found jeans! Oh and they are skinny jeans, and my daughter is so excited! She told me, “mom, you look so good, like such a hot mama!” Haha.

About EVEREVE’s stylists: “We are on a mission to inspire every mom to embrace her beauty and power. Our personal styling experience is essential to this journey. Our stylists consider body type, fit and lifestyle for every mom we serve to create “wow” moments in our stores and through Trendsend.”

I felt empowered by their suggestions and also appreciated their honesty. I never felt rushed, or forced to “like,” anything. I was also honest, and told them when something just wasn’t me. EVEREVE’s store manager, Melissa Thorsen literally told me, “I want you to really like it and still feel like yourself in it.” Meaning, you can still look good and be comfortable at the same time. Staying true to who you are.  We are all different shapes and sizes, we have different styles and limits.

But in the end, we are all women. Women who are just trying to do our best and feel our best. As moms we often put of kids, our significant others, family, and even friends before us. But, let me tell you, you need to take care of yourself, and pamper yourself a bit. Get out of your comfort zone and come to EverEve, you can walk right in, and grab a stylist to help you, you will get the same experience as I did. You can even create a profile with your sizes, and items you pick out, which means—any of your loved ones can ask for your profile when they walk in and buy you a gift–think Mother’s Day!

What will you find at EVEREVE? From their website; “Our assortment is carefully chosen with the modern, fashion-loving mom in mind. We curate the latest trends and products, and partner with leading designers in the contemporary market to deliver clothing and accessories (much that is exclusive to us) that make moms look both hot and wholesome.” Some of their beloved brands include: 7 For All Mankind, AG, Paige, Free People, Hudson, Sanctuary, Blank, KUT, Michael Stars and Junk Food.

Overall, I purchased some really cute, comfortable + even practical outfits, thanks to the generosity of the Corners of Brookfield. I love everything. You will too. Thank you to Melissa + Quinn for your awesome styling tips + making me feel so very welcome!

Check out some of the looks from my experience below. I am so happy to answer any questions you may have.

I invite you to please check out EverEve in Brookfield, WI. You can find them located in the Corners of Brookfield:- 20111 West Bluemound Road, Brookfield, WI 53045 (A whole new town center, an exciting urban environment with dining, living, and shopping.)

Oh, what is even more fun is EVEREVE hosts parties, invite your friends for a girls night out, and they will host, check it out, HERE

“Mothers who want designer clothing and quality service have long been fans of this casual and contemporary women’s clothing boutique. EVEREVE specializes in trends for a mom’s evolving and busy lifestyle. Store stylists are trend experts trained in styling for body type to guide shoppers to fashion that flatters and celebrates a woman’s figure and personality.” -EVEREVE’s website


Image from EVEREVE

Check it out, and as always, tell them The Lake Country Mom sent you! 

You can find EVEREVE on FACEBOOK
(262) 312-1975

Mon-Sat 10-8pm, Sun 11-6pm
(Store hours may vary during holiday times. Please call to confirm.)


You can also follow along with the latest happenings, and new shop and dinging openings at the Corners of Brookfield on FACEBOOK

Disclosure: Although this is a sponsored blog post, meaning The Lake Country Mom was compensated to promote this post, we would only feature businesses we are passionate about! 


We love you, Lake Country!

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